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Luck is playful and unpredictable, sometimes favouring the most unlikely of people and leaving others in the dust. Good Luck is a project that aims to paint bodies in a celebratory manner, to subvert the traditional values associated with the phenomenon.

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Art Direction & Photography - Sara Ellen Daisy Ward

Models - Alex Loughlin, Iman Mirza, Madeleine Wakefield

Styling - Sara Ellen Daisy Ward, Madeleine Wakefield, Jan Ilao, Freya Lucas

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